After tests pass. Before users arrive.
Catch flow friction before real users do.
Ghostwalk is the layer between automated tests and real user research. It runs research-grounded participant profiles through onboarding, signup, pricing, and key product flows, then turns what happened into a concise usability brief your team can act on.
Use it when the code works, but you still need to know whether the experience makes sense before launch.
Best for: onboarding launches, signup rewrites, pricing changes, and first-run experience checks.
ghostwalk.app / live study
Live participant notes
I understand the promise, but I still can't tell what happens after the trial. I'm hunting for pricing detail before I commit.
This asks for payment details before I've seen enough proof. My trust threshold isn't there yet.
I found integrations, but plan boundaries are still ambiguous. A serious buyer could drop here.
Flagged now
Billing asks for trust too early
Signal
36s hesitation before continuing
Use After
Green tests
Ghostwalk is for the moment when the code works, but you still do not know whether the flow makes sense to a first-time user.
Use Before
Real user sessions
Fix the obvious friction before you spend launch traffic, recruiting effort, or user interview time on it.
Best use
Onboarding, signup, pricing
The flows where hesitation, mistrust, or unclear next steps directly hurt conversion and first impressions.
Why this layer exists
Ghostwalk is not a replacement for tests or users. It is the missing layer between them.
Why not automated tests?
Because green tests do not prove user comprehension.
Your test suite proves the implementation works. It does not tell you whether a first-time user understands the labels, notices the CTA, or knows what to do next.
Why not real users first?
Because real-user time is too valuable to waste on obvious friction.
Real users are better, but early teams rarely have enough access, time, or polish to recruit them for every pre-launch check. Ghostwalk gives you draft-review signal before that step.
Why Ghostwalk?
Because it covers the workflow gap neither option handles.
Run it after the build works and before you put real humans through the flow. Fix the obvious friction first, then spend real-user time on deeper questions only humans can answer.
What Ghostwalk catches
The friction you stop noticing in your own product.
Which screen, which decision, which moment a first-time user decides this flow is not worth the effort.
Value proposition confusion
Visitors can navigate the surface, but they still can't explain what your product does or why they should care.
Trust breaks in signup
You're asking for commitment before the interface has earned it, so people stall, second-guess, or leave.
Task dead ends
A user finds the right area, but the next action is unclear, hidden, or framed in language they don't understand.
How it works
Step 1
Choose the flow
Start on staging or production. Choose participant profiles that match the users you care about and give them a concrete task.
Step 2
Review live sessions
Watch where each profile hesitates, backtracks, or abandons the flow, or come back when the usability brief is ready.
Step 3
Prioritize the fixes
Ghostwalk turns the run into findings, evidence, and suggested next steps you can act on or validate with real users.
Pricing
50 free credits. No card required.
Each participant session uses 1 credit per step. Most studies use 10–50 steps per profile depending on task complexity.
$5
100 credits
Small pack
$10
250 credits
Medium pack
$40
1,250 credits
Large pack
Participant profiles are customizable. Shared libraries are next.
Build profiles around decision style, domain familiarity, trust sensitivity, and other behavioral hypotheses that match your audience. Team libraries and reusable profile sets are coming next.
Before launch
- Catch avoidable friction before real users do.
- Compare how different participant profiles interpret the same flow.
- Use it for fast pre-launch signal, not as a replacement for real research.