See your product through someone else's eyes.
Have AI personas fumble through your live site. They're confused, opinionated, and impatient. Just like your actual users will be.
ghostwalk.app / live run
Live persona commentary
I see the CTA, but pricing feels buried. I'm clicking the trial button.
The login form asks for a card too early. I'm hesitating.
I found the integrations page, but I can't tell which ones need a paid plan. I'd leave.
Flagged now
Billing asks for trust too early
Signal
36s hesitation before continuing
Setup
< 2 min
Paste a URL. Pick personas or create your own. Give them a job. That's it.
What you get
Fresh eyes
Each persona has different traits and patience. They don't know your product the way you do.
What you learn
Blind spots
The specific spots where someone squints, hesitates, or quietly closes the tab.
What Ghostwalk catches
The parts of your product you've stopped seeing.
Which screen, which step, which moment someone decides this isn't worth their time.
Messaging drift
People click around, but they still don't get what your product actually does.
Signup hesitation
You're asking for a credit card before they trust you. They bounce.
Navigation dead ends
Someone finds the right section, then can't figure out what to click next.
How it works
Step 1
Point Ghostwalk at the build
Staging or production. Pick from the roster or build a persona that matches your actual users. Give them a job and let them figure out the rest.
Step 2
Watch live or check back later
Follow each persona's commentary in real time, or just wait for the email. Either way.
Step 3
Read the report, ship the fixes
A structured breakdown of the exact pages and moments worth fixing. No UX degree required.
Pricing
50 free credits. No card required.
Each persona step uses 1 credit. Runs typically use 10–50 steps per persona depending on task complexity.
$5
100 credits
Small pack
$10
250 credits
Medium pack
$40
1,250 credits
Large pack
Custom personas are here. Community sharing is next.
You can already build personas with custom names, roles, and behavioral traits — tailored to your specific users. Soon you'll be able to share them and remix other people's. A library of weird, specific, opinionated testers.
Before you ship
- Catch the obvious stuff before real users do.
- Synthetic personas with real opinions about your product.
- Not a replacement for research. A head start on it.