Case Studies
Real Ghostwalk runs against real products. See what synthetic personas find on sites you know.
27 March 2026
What Two Synthetic Personas Found Setting Up Cal.com
We gave two Ghostwalk personas a Cal.com account and asked them to set up a booking page. They found buried pricing, confusing auto-save, and a generous free tier.
27 March 2026
What Three Synthetic Personas Found on Cursor's Website
We pointed three Ghostwalk personas at cursor.com. The pricing page confused all of them — but the product messaging landed in seconds.