Case Studies
Real Ghostwalk studies against real products. See where participant profiles hesitate, misunderstand, and drop off.
27 March 2026
What Two Participant Profiles Found Setting Up Cal.com
We gave two Ghostwalk participant profiles a Cal.com account and asked them to set up a booking page. They found buried pricing, confusing auto-save, and a generous free tier.
27 March 2026
What Three Participant Profiles Found on Cursor's Website
We pointed three Ghostwalk participant profiles at cursor.com. The pricing page confused all of them — but the product messaging landed in seconds.